VON BLACKBERRIES

BIGGER,
SWEETER,
BETTER!

Von blackberry sets the tone in Dutch blackberry growing!
Be inspired by this high quality blackberry variety
with larger fruits and a proven sweeter
taste than its somewhat sour predecessor.

VON BLACKBERRY

  • The Von blackberry variety offers improved product characteristics for plant growers, farmers, and consumers.
  • Juicy, with a proven sweeter taste than its slightly sour predecessor, Lochness.
  • This variety produces larger fruits, which improves harvesting performance.
  • Firmness extends shelf life.
  • Packs well in both open and closed containers.
  • Available in the premium Sweet & Sunny packaging line.
  • Grown in the Netherlands by a group of reliable and high-quality farmers.

 

AVAILABILITY

June – October

WEIGHT

125g – 250g

CHARACTERISTICS

IMPROVED TASTE, YIELD, AND QUALITY

The Von blackberry has a large number of improved characteristics, including taste, yield, quality, size, and shelf life. The blackberry is sweeter than its sour predecessor. “Our expectation is that this new blackberry will be popular among consumers, primarily because of its taste,” shares Klaas de Jager. “And that, due to its sweet flavor, it will lead to more repeat purchases and increased sales within the blackberry category.” The plants grow upright, which also lowers the tying costs for plant growers.

COMMERCIAL OPPORTUNITIES FOR GROWERS AND RETAILERS

Klaas de Jager: “We have been working with the Von blackberry for over five years: in trials, and for more than three years in commercial production. We are now convinced that the Von blackberry offers real advantages, both for growers of The Greenery and for our retail customers. For the grower, harvesting performance has significantly improved: harvest costs have decreased by about 30% compared to previous varieties grown in the same production system. This is because the fruits are larger and more visible in the crop. Due to the improved taste and shelf life, the Von blackberry stands out from the regular assortment, which is why we offer this variety in our premium label ‘Sweet and Sunny’.”

SUSTAINABLE BLACKBERRY CULTIVATION

Blackberries, like raspberries, are very suitable for sustainable cultivation under solar panels.

In collaboration with The Greenery grower Piet Albers, a pilot project was conducted in the summer of 2023. This was so successful that we are now developing commercial plans for further scaling. “Blackberries thrive well in partial shade. This makes the product very suitable for cultivation under solar panels.

This dual function of blackberry cultivation is beneficial both for the consumer, who receives a very good product, and for the environment.”

GROWTH OF A NICHE MARKET

Only a small portion of the volume within the Soft Fruit category comes from blackberries, making it a niche product. However, the number of enthusiasts is growing, with the volume of blackberries sold showing a 20% increase in 2023! This presents a great opportunity for retailers to capitalize on by giving the Von blackberry a prominent place on the shelf. The Greenery is fully committed to encouraging even more consumers to eat Von blackberries and other soft fruits more frequently. This sweet Von blackberry also pairs exceptionally well with (Inspire) strawberries and (Lagorai) raspberries.

READY FOR THE FUTURE

Von is an innovative and exclusive variety from The Greenery and is ready for the future. The Greenery holds an exclusive license for the production of Von blackberries in the Benelux in collaboration with Global Plant Genetics. Are you a grower and interested in cultivating Von blackberries? Or are you a customer who sees opportunities to sell Von blackberries domestically and/or internationally? For more information, please contact us using the form below.

ARE YOU INTERESTED IN THE VON BLACKBERRY? GET IN TOUCH!

Do you have cultivation-related questions, or are you a customer who sees opportunities to sell Von blackberries domestically and/or internationally? Our team is ready to assist you.

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